Yesterday February 1st, 2013, I went to see the movie “Parker” with the love of my God granted life. We had arrived early so they were showing a lot of behind the scenes for television shows and commercials. One commercial that really caught my eye was the commercial for Microsoft Surface. What intrigued me was the “behind the scenes” footage. The director and choreographer discussed that the primary focus for the commercial was to reel in the audience by the “clicking” sounds throughout the commercial.
The choreographer highlighted important scenes and nuances that his actors and dancers were mandated to hit in order to bring out the correct and full effect. As the commercial premiered, we saw the behind-the-scenes action come to life. Second by second, different singers and actors pranced around the screen “clicking” continuously. What intrigued me the most was how much the sound actually impacted me and influenced the commercial. Each and every step and movement was surrounded around the “clicking” of this new Microsoft product. Accompanied with great music and a lots of rhythmic jokes, in a way, I was sold.
My initial reaction was, “Too bad they’ll never sell more than Apple.” Apple has branded itself with efficiency, success, and customer appreciation. Purchasing Macbooks, Ipads, and Iphones has become the routine for many individuals worldwide. Since the surplus is so large, it’s incredibly difficult for any other brand to compete. The brand name alone supercedes any other manufacturer in today’s technological market and will continue to do so. Thinking about Apple commercials, the iPad commercial in particular, I was nowhere near as intrigued as I was yesterday as I watched the commercial for Microsoft. However I am already a sold Apple customer. I’d never purchase a product from Microsoft because of the prestige and power that comes from Apple and its products.